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At Home With Interior Designer Fleur Ward
Chiswick Interior Designer Fleur Ward has been involved with interior design for twenty years, running her own business for eleven. She has a reputation for creating colourful individual interiors and her own home is no exception. We recently had the treat of being given an inspiring and helpful tour of her home, which we are delighted to share here.
When she bought the property just about the only thing it had to offer was that it was in the location she desired. It was so unloved it was ripe for rennovation, meaning that Fleur could justify ripping everything out and starting again.
The starting point was to photograph all the existing fittings including the kitchen, bathrooms and appliances and put them on ebay for 50p so that although she didn’t make any money she didn’t have to pay to have them removed either, and saved on skip charges which at £250 each can quickly add up.
The idea for the kitchen was an eclectic combo of industrial French cafe and shaker style. It is such a big space that she chose panels of beautiful Cole & Son wallpaper to bring life to the walls, holding interest and creating calm. The sideboard is one of the designs from her new collection, OhhFleur! and can be painted in any of the beautiful colours available from fine eco paint company Paint The Town Green.
The family room had two french doors that led out onto a balcony but it wasn’t functioning well so she closed it off and created a dark and moody cinema room. LED’s were added above the picture rail to add a clubby feel. The concept of a mirror ball didn’t get passed her husband’s veto and so a compromise was struck with an elegant lighting globe. Orangery mirrors were added to bounce light around the room, compensating for the lack of natural light and open windows. Most recently a large bespoke sofa was added so that the entire family could curl up and watch movies in comfort.
Fleur advises choosing just one high value piece to elevate the tone of the room, so that you can get away with lower price items elsewhere without compromising the sense of quality. Here, in the living room, the Jonathan Adler chandelier was the investment item, whilst the lighting in the ajoining family room, above, cost just £125.
Fleur’s home is full of original artwork bringing life to every room. Her creativity extends to being a talented artist also. Not able to find the perfect piece to hang above her fireplace she painted her own abstract work. This has now developed into an additional service alongside her interior design practice, creating bespoke art to suit individual homes.
The hallways and landings were grim when she moved in requiring all the floors to be relaid and everything rewired. A new grey floor was laid over the existing oak by cutting under the skirting boards to change the look of the house with minimal disruption. With an eye for details Fleur picked out the inner frame of each door in a different colour.
A beautiful chevron runner was chosen, and carpeting introduced from the first floor landing for warmth in the bedrooms. Room for storage was created under the stairs, and collages of photos, artwork and mirrors added.
The first floor bathroom was restructured to regain the square proportion. The bathroom was from CP Hart, carefully chosen to suit Fleur’s petite stature, ensuring that she doesn’t drown when she has a bath. If she had her time again this is the one room she would probably change, using it as a utlity room as they rarely use the bath. But at least it is pretty with beautiful wallpaper by Crown and a pink ceiling – so often the forgotten wall.
The master bedroom is all about creating a luxurious hotel suite at home. Combining beige with pops of orange is calm without being boring. The ceiling was dressed to cover the cracks so common in a period property and give the impression of lowering the ceiling, to feel cosier than before.
The idea for the dressing room was to make it feel like a shop or as a set from Sex in the City, getting out of the shower and sitting on a buttoned pouffe. The antique mirrored effect is easily created with Cole and Son wallpaper at a fraction of the price of the real thing. A large haberdashery unit is the central piece for T-shirts and pieces.
Fleur’s sons room is the biggest spac in the loft combining sleeping and playroom. Exposed brick wallpaper, spiderman and large bunk, a small double, was perfect for mass sleepovers when he was small.
The garden was transformed from an overgrown wilderness with piles of cement to a beautiful room outdoors including a fireplace from a reclamation yard, pergoda and trees for added privacy.
Interior Design Contact Fleur Ward: fleurwardinteriordesign.com
Photography Tiffany Lin: tiffanylinphotography.com