Feature by Ellie Blott.
Ellie shares knowledge and inspiration from our experts and the stories behind our original brands in our features and across our social media: instagram, facebook, pinterest and linkedin.
The Decorcafe Christmas Interview with Helen Edwards, The Velvet Daisy
We’re catching up with our experts who are taking part in The Decorcafe Christmas Festival to see what they are looking forward to over the festive period. This week Helen Edwards from The Velvet Daisy gave us an insight into how she likes to spend Christmas Eve in London and juggling all aspects of her floral business over the busy run up to Christmas…
Helen Edwards is hosting ‘Beautiful, Sustainable Xmas Flowers, Demo & Talk with Helen Edwards’ on Tuesday 24th November, 7.30pm – 8.30pm. Click to see more about the event and book your tickets now!
What do you love most about the Christmas holidays?
Christmas Eve. A very, very special and beautiful evening with all the family together in one place at one time. An annual trip to Fortnum and Mason’s, seeing the Christmas lights in London, a carol concert and the Nutcracker ballet.
How do you manage your business over the festive period?
Joy and happy exhaustion. Christmas wreath designs and samples are created by the beginning of November. Promotions by mid-November. Fabulous festive workshops, corporate and private, happen along with floral demonstrations. Flowers, corporate and private, are generally ordered at the end of November – beginning of December. These include fresh wreaths, garlands, table flowers, house decorations, parties and flowers during the week leading up to Christmas itself. Creations, created and delivered just up to Christmas.
Which of your products are the most popular in the run up to Christmas?
Christmas wreaths, workshops and house decoration!
And finally… What are you looking forward to most this Christmas?
A big reduction of Covid-19 numbers and health to those suffering. The chance to see my 90 and 95 year old parents and several of my family who’ve had to shield and now being super, super safe. My immediate family together if at all possible due to different tier levels.
Helen Edwards is hosting ‘Beautiful, Sustainable Xmas Flowers, Demo & Talk with Helen Edwards’ on Tuesday 24th November, 7.30pm – 8.30pm. Click to book your tickets now!